Honda CR-Z And Maxim20 Feb 2014, by Case Studies, Charity, Corporate, Featured, Live Events, Video in
HONDA CR-Z LAUNCH WITH MAXIM MAGAZINE
Synopsis: PUSH NY/NJ was recently named the official staffing sponsor for Maxim Magazine and Honda CR-Z in support of their groundbreaking 3-D campaign that took place on September 23rd in Times Square NYC. The PUSH models who were outside, engaging people and showcasing for the campaign, had huge success in generating interest and increased visibility of both Maxim Magazine and Honda CR-Z.
Action: Honda held the first-ever takeover of Times Square in 3-D technology to support the launch of the all-new CR-Z sport hybrid coupe. Spanning five blocks of Times Square, the event marked the first time 3-D footage was broadcast to the public space. If the 3-D aspect wasn’t enough to generate interest in Maxim and Honda, the beautiful and talented girls of PUSH were out, engaging the crowd with face-to-face interaction and talking to people.
Results: Our promotional models also posed for photos with attendees for the duration of the campaign and there was a special performance from chart-topping hip-hop trio, N.E.R.D. An estimated 250,000 people attended the CR-Z event. With the help of PUSH and the PUSH brand ambassadors, it was a highly successful event.
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