PRESS RELEASE: PUSH NY/NJ Works With Under Armour and Fight For Children To Raise Over $5 Million At Fight Night 201518 Nov 2015, by Case Studies, Charity, Corporate, Featured, Live Events, Uncategorized in
PUSH Marketing and Promotions NY/NJ provides event staff to help raise more than $5 million for The Fight For Children charity at their 26th annual Fight Night.
WASHINGTON, D.C., November 17, 2015 – When Push Marketing & Promotions NY/NJ was approached by Fight For Children and main event sponsor Under Armour to serve as their event staffing partner for Fight Night 2015, they jumped at the chance to be involved with such a worthy charitable cause. Fight Night is a premiere fundraiser that raises money to help improve the health and education of at-risk children in the Washington D.C. and Baltimore areas.
As one of the most storied local events of the year, the 26th annual Fight Night held at the Washington Hilton on Thursday, November 5th was a star-studded affair. In attendance were nearly 2,000 heavyweights of business, government, philanthropy, sports and entertainment. PUSH was tapped to staff 230 promotional models to serve as event hostesses and cocktail servers as well as provide dynamic atmosphere models. “This was one of our most challenging but rewarding assignments to date.”, stated PUSH NY/NJ owner Mark Bernardini. “We were tasked with providing a large number of promotional staff who not only enhanced the atmosphere with their stunning looks, but made sure the event attendees were well taken care of in their roles as hostesses. Most importantly, they all acted as goodwill ambassadors to Under Armour and Fight For Children by contributing to the positive energy, spirit and enjoyment of the evening. I am very proud of our promotional staff as everyone rose to the occasion and customer service was noted at all time high.” By all accounts the evening was a huge success, raising more than $5 million for Fight For Children which was an all-time record for the event.
During the entertainment portion of the evening, there was a special tribute to Muhammad Ali. The values that Mr. Ali believed in and fought for is also the core mission of Fight For Children. Mr. Ali believed that all kids deserved the same opportunity to pursue their dreams regardless of their background or their financial limitations. Other entertainment included a sneak preview of the upcoming Sylvester Stallone boxing drama “Creed” with a special appearance from the film’s star, Michael B. Jordan. Special appearances from the boxing world included James “Buster” Douglas, Leon Spinks, Ray “Boom Boom” Mancini and Aaron Pryor as well as boxing greats Ernie Shavers and Gerry Cooney. The night’s main event included professional and amateur boxing matches, highlighted by the WBC welterweight fight between Javier Flores and Jamie Herrera.
About Fight Night/Fight For Children:
Fight For Children was founded in 1990 with the goal of improving the lives of children in low-income neighborhoods in Washington, DC. Their mission is to strengthen schools by providing school leaders and teachers the training and tools they need to help students succeed. Fight Night has been Fight For Children’s main annual fundraising event, raising more than $50 million dollars since it’s inaugural year due to the generosity of it’s partners, supporters and contributors including Kevin Plank and Under Armour. As part of it’s new mission Fight For Children will invest all revenue from Fight Night into early childhood education with a goal to make early childhood education in DC the best in the nation.
About PUSH Marketing & Promotions NY/NJ:
PUSH Marketing & Promotions NY/NJ has the largest staffing database in North America with over 60,000 of the most talented and experienced event staff, promotional models and brand ambassadors in the business. PUSH provides staffing for marketing campaigns, trade shows, mobile tours, street team campaigns and much more for brands both large and small. PUSH has 10 offices throughout the United States and the most extensive staffing network in the industry.