Schick Quattro Katy Perry Tour21 Feb 2014, by Case Studies, Corporate, Live Events, Music, Promotions in
SYNOPSIS: PUSH Models paired with Schick Quattro for Women as a sponsor for Katy Perry’s California Dreams Tour 2011. PUSH sent their models to 53 Katy Perry concerts (the whole tour) out to hand out razor samples and literature about Schick Quattro before the concert.
ACTION: The lovely ladies of PUSH acted as brand ambassadors for Schick Quattro. Two to three girls were sent out for each concert, talking to the crowds about Schick, distributing samples, and keeping spirits high before the concert. They increased brand awareness for Schick and got people interested in the product. They also had a green screen set up with still shots from several of Katy Perry’s music videos. Attendees were invited to take pictures with the green screen and the PUSH models.
RESULT: As a result, the concert goers got to go home with some fun product samples and a better knowledge of Schick Quattro. They also got to be a part of the concert experience with the Katy Perry green screen pictures.
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